WooCommerce is built for consumer sales first. Can it run a B2B store? Often yes — if you know what to add.
B2B needs
Customer-specific pricing, validated business accounts with several buyers, prices excluding VAT, quick ordering, payment terms, quote requests, restricted catalogues.
What WooCommerce can do
With specialised plugins or targeted development: customer roles and groups, specific prices, minimum quantities, payment methods for validated accounts, quote forms.
Limits
Complex price grids, plugin stacking (see speeding up WooCommerce), multi-buyer approval flows, and prices and credit limits that must stay mastered by the ERP.
Judge a B2B store by the accuracy of the price shown to the logged-in customer.
WooCommerce or something else?
WooCommerce for classic B2B and content-rich sites; PrestaShop for large catalogues (see PrestaShop or WooCommerce); a custom portal for very specific processes. Budget: WooCommerce store cost.
WooCommerce B2B: FAQ
Can WooCommerce show customer-specific prices?
Yes, via customer roles and groups — ideally fed by the ERP.
B2B and B2C on the same store?
Yes — catalogue, prices and payment adapt to the logged-in account.
Your B2B store
Our WooCommerce agency in Paris builds B2B stores connected to your ERP. Let’s talk.