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E-commerce site redesign: the method

E-commerce redesign: sales and SEO audit, platform choice, catalogue, checkout, integrations, migration and launch without losing revenue.

FL
By [ First Last ]Software architect · Paris
PublishedNovember 3, 2026
[ Cover image — 2400×1200 ]

An e-commerce redesign touches revenue directly: a migration error, a weaker checkout or de-indexed product pages cost sales. Here is our six-step method.

  1. Audit sales, not just design: conversion by device, cart abandonment by step, ranking product pages
  2. Choose or confirm the platform — see PrestaShop or WooCommerce and when headless commerce makes sense
  3. Rethink catalogue and navigation: categories, filters, complete product pages, smart search
  4. Simplify checkout: guest checkout, early shipping costs, expected payment methods
  5. Connect the store to ERP, logistics and CRM
  6. Migrate without losing SEO or history: 301s, customers, orders, reviews, structured data
Judge an e-commerce redesign by the revenue of the month after launch.

Budgets: see custom PrestaShop site cost.

E-commerce redesign agency: FAQ

How long does an e-commerce redesign take?

Usually three to six months, delivered in phases.

Should we change platform?

Only if the current one blocks growth; otherwise redesign on the same platform.

Your e-commerce redesign

Our PrestaShop agency in Paris runs full e-commerce redesigns. Let’s talk.

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